UK based slow fashion brand, exclusively designed and handmade to order.

 Welcome to Ettie! I’m the founder/designer/maker/packer/social media manager/photographer at EttieShop, and I (somehow!) run everything myself, from initial design ideas, to getting the products made, to the photoshoots, running the website and then packing all your lovely orders!

I am originally from the North East, but currently live in Manchester. I have a degree in Fashion Design, and set up my own brand just under two years ago now after basically having to turn down my dream job in fashion design due to where I lived! I had inheritance money left to me by my mam, which was supposed to be used on a wedding, but I used the money to set up EttieShop instead! 😂

The brand name comes from the latter part of my name – Juliette. When I was younger, I was nicknamed Ettie or even Bettie sometimes, and I just thought it was quite cute and went well with my love for pink, girly things!

All of the Ettie collections are designed and hand finished by me, this means that I personally draw and then CAD up my designs, create technical specification packs for the manufacturers and then when the clothing is made, I hand sew any final details, add labels and package everything myself. If you’d like to see the design process, head over to our Instagram page to take a look!

From the SS21 collection onwards, Ettie will be transitioning to become a handmade to order brand, meaning we can be more sustainable and help the planet that little bit more, while still dressing in the most gorgeous clothing! I will be hand making each piece with love, and hopefully you’ll get something you love and can keep forever! Each piece will be even more limited edition than it is now, and will be individually numbered to show hoe special every single garment is.

Anyway, thank you to every single one of you who follows the brand and an even bigger thank you to everyone who has bought something! Can’t wait to keep designing and making pretty collections for you!

Tag us using #ettieshop to share the love and be featured on our social media pages!